US interior-design house Ethan Allen has opened new outlets in Cambodia as it seeks to expand its international footprint as well as its domestic network.
Ethan Allen Interiors is an interior-design company, which manufactures and retails quality home furnishings through a network of 300 stores worldwide and online. The company was established in 1932, making it among the oldest and most-established interior design companies in the world.
The company objective is to showcase their products to more people, not only in the US, but also in other parts of the world. Ethan Allen chairman and CEO Farooq Kathwari said “The repositioning of our retail network is done with two primary goals: to expand our reach to more customers, giving them the opportunity to collaborate with our interior designers; and to highlight our quality craftsmanship and incredible diversity of style, the pillars that define Ethan Allen.”
The brand decided to set up in Cambodia due to a growing interest and demand for quality interior design products and services, such as furniture, flooring materials, lighting fixtures, and wall treatments. A phenomenon largely driven by a booming real estate sector.
Ethan Allen’s entry into the Cambodian market will add to a growing list of local and international design companies operating in the Kingdom, which include such well-known names as The Room and Beyond Design.