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As the economy reels from the pandemic necessitating on-and-off closures, businesses large and small and individuals have turned to digital strategies to “pandemic-proof” their revenue streams. From booming online fashion and beauty sector to growth in new on-line opportunities, ecommerce is spurring the Kingdom’s digital adaption.
Ecommerce – the buying and selling of products or services online – was already on an upswing before the pandemic restricted access to traditional brick and mortar shops.
According to Analytics Company - Statista, ecommerce revenue in Cambodia is expecting to reach USD183 million by year-end, with the number of online shoppers increase to 4.8 million, nearly a quarter of the population.
The company sees potential, with revenue predicted to grow at 11.4 percent annually, projected market volume at USD 313 million.
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