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Cambodian shoes brand "KINGDOM OF WOW!" has landed in Japan for the first time, and available via Japan online store.
The brand established in 2015 by a Netherlands designer. It manufacturing plant in Siem Reap, and is expanding to Europe and the United States. It is an ethical footwear brand, about hygge and embracing a slower pace. Pronounced hue-guh, hygge is a Scandinavian concept meaning a mood of cozy comfort. An all-year-round feel, but especially important in Europe during the colder winter months, when daylight hours are limited and the need for self-care is increased.
In a region where it’s customary to slip off shoes at the door and paddled around barefoot, it’s fair to say slippers aren’t a well-known concept in the tropical climes of Asia. So, to make cozy woolen slippers in Cambodia may seem a little crazy, however here Kingdom of Wow! are doing just that!
Each pair is handmade entirely in their workshop by an all-female local team. It takes four hours to crochet the slippers using a blend of over 1,000 yards of wool and bamboo yarn, then cut and hand stitch the soft leather soles into place. It is a rare and dedicated process in times when most of the products we buy come rolling out of machines. However, beyond their cozy hygge-ness, every pair is made with pride. A pride to create products the right way. Ethically…..
The shoes are very durable; it can be washed completely and use for many years. User able to do light exercise while wearing it like socks, and fit well to our feet.
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