|
As Cambodia’s economy continues to grow, the country has become an increasingly attractive market for high-quality international products. To promote this trend as well as celebrate the 70th anniversary of diplomatic relations between Cambodia and Japan, Japan External Trade Organization (JETRO) hosted ‘Japanese Sake Tasting Fair’, introducing 20 new labels of Japanese Sake to Cambodian consumers.
The tasting was presided over by various dignitaries, including: H.E. Hean Vanhan, Secretary of State of Ministry of Agriculture, Forestry and Fisheries of the Kingdom of Cambodia, H.E. Kem Sithan, Permanent Secretary of State of Ministry of Commence of The Kingdom of Cambodia, and H.E. Atsushi Ueno, Ambassador Extraordinary and Plenipotentiary of Japan to the Kingdom of Cambodia.
About 100 distinguished guests from the public and private sectors were in attendance to test the new Sake labels, which were introduced by four Japanese breweries: CHIGONOIWA, SASAIWAI, FUKUCHIYO, and SUIGEI.
Sake is an important part of Japanese culture and tradition, particularly when socializing with others, and the fair seeks to strengthen the good relations between the two countries.
It special menus featuring Japanese Sake and food have been prepared by four different restaurants: Garaku Restaurant Cambodia, HIKO-TEPPAN YAKI, IZA Japanese Restaurant, and SATO Japanese Restaurant.
JETRO also offers overseas program for Japanese Food and Ingredient Supporter Stores, which is designed to certify overseas restaurants, bars, and retailers that carry Japanese food and beverages as official “Japanese Food Supporters” in order to further promote Japanese agricultural, forestry, fishery, and food products around the world.
As the Royal Cambodia Government aspires to attain upper-middle-income status by 2030 and a high-income economy by 2050, the ASEAN Cities – Stirring the Melting Pot report published by the Economist Intelligence Unit predicts that households earning over USD 10,000 per year will quadruple from 38 million in 2015 to 161 million by 2030. This growth is expected to drive economic growth across the region and create increasing demand for discretionary goods and services including Cambodia.
The Fair is just one example of how Cambodia’s rising incomes are opening up new economic opportunities in the region. As JETRO works to promote safe and delicious Japanese food products and alcoholic beverages to every corner of the world, the organization is looking for partners who can help them achieve this mission.
|
